Dan O’Leary

The branding of death

Branding, Design, Society

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Funeral

 

Sadly, most of us have had some kind of contact with a funeral service (also known as funeral directors in the UK). Whether you’re there to deal with the funeral arrangements after the death of a loved-one or you’re there as part of the cortége on the big day, you’ve experienced that chapel-like, flower-filled, cliché-ridden space that we’ve all come to expect. As I’ve recently been thinking about potential new business opportunities, it occurred to me that the funeral home cliché is in a self-perpetuating cycle. Why is the funeral industry treated differently? In terms of designing the consumer experience, why is it 30 years behind the rest of the retail landscape?

Let’s make it easier and suspend the notion that it’s a taboo subject; it really is a retail industry, though probably more comparable to the wedding industry. Despite that one being just as full of clichés, at least there is an attempt to lure the style or design-conscious consumer by a small number of venues, photographers and suppliers. It’s a notoriously closed industry, impossible to get into and fiercely protected by long-established, family-owned firms (or larger companies who’ve swallowed them up). In a retail sector where there is so little choice and competition, the impetus isn’t there for such an evolution. Consumers won’t drive change; because they expect exactly what they see when they walk through the door of the funeral director’s office, no one wants to try.

It seems like the perfect time for someone to offer a real alternative from the ground-up (pun intended). A branded experience, with every moment in the consumer journey fully considered, including the architecture and interior design. No white doves; contemporary interiors; a redesigned range of caskets. When the inevitable happens, we all fall into the old clichés not because “it’s what they would’ve wanted”, but because “there isn’t any alternative to the dull Victorian-style funerals on offer”. On top of that, funerals are an expensive business. It’s amazing that in this retail age, people will pay that much money for such little choice. It’ll take a funeral director with real vision to make the leap and truly rethink the experience with some best practice retail thinking. Not everything has to change for the sake of change, but death is depressing enough as it is. People don’t know what they want until you show it to them; if you really want to give people a ‘dignified departure’, at least make sure it looks good.

 

Cribbs

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Watch the Birdie

Branding, Design, Food, Illustration

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20140509-092736.jpg

 

Bird is a new fried chicken restaurant that recently opened in London’s east end, and aims to elevate the food from its cheap, greasy and unhealthy image and give it a British twist; proposing yet another version of American-diner-pastiche wasn’t an option. The branding is cute, fun and original, and the rotating roster of illustrators for wall art is a really nice idea.

 

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Cabin porn

Architecture, Design

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I’m not sure if it’s too odd to promote another blog on a blog, but I won’t make a habit of it. And anyway, this is a Tumblr, so I’m making an exception. Cabin Porn is possibly one of my favourite discoveries from this year. Granted, it’s another Tumblr full of pictures, but for someone like me who harbours a far-off dream of building (or buying?) a cabin in the woods, this is inspiration and fuel for keeping that dream alive. Along with old books from the 1950s and 60s on self-building your very own cabin retreat, I could look at this for hours.

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Geoff McFetridge

Art, Design, Illustration

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Not living in London any longer, I miss out regularly on good exhibitions like this; ‘Around us and between us’ is a solo show of new work by Geoff McFetridge (from September 14 to October 26 at Ivory & Black gallery in Soho). I’ve been a fan of McFetridge for a long time, but if you’re not familiar with his work, take a look at his website.

Do yourself a favour and go see it!

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