Prospera Credit Union was created through the merger of Westminster Savings and Prospera, bringing together two established BC financial institutions under a new brand platform built around the idea that “Local Banking Means More.” My role was to take the approved visual identity platform and translate it into a consistent, practical branch experience across a varied real-estate portfolio. The challenge was to create a clear sense of change and stronger street presence, while respecting the character, architecture and constraints of each location.

I developed a flexible environmental branding and signage system, including core construction principles and rollout documentation that could be handed to fabrication partners for implementation. The work balanced consistency with restraint, ensuring each branch felt recognizably Prospera without being over-branded. I also developed visual directions for community outreach and employer-brand initiatives, giving them their own voice while keeping them clearly connected to the wider Prospera brand.