Grand Villa Casino in Burnaby needed a complete identity and environmental branding system for several distinct experiences within the new complex. The scope included naming and identity creation for each self-contained food and beverage offer, the main full-service restaurant and the premium members-only gaming club.

Each brand had to feel distinct, but also integrate cleanly with the existing interior architecture. I designed, specified and collaborated with multiple sign manufacturers in the implementation of the environmental signage for these spaces, along with a complete wayfinding program for the entire casino and hotel, along with exterior signage as part of the broader branded environment.