Serracan Properties is a private family owned company which operates as investor, owner, and developer of residential and commercial real estate. They have in excess of 750,000 sq.ft. of commercial assets under ownership and pre-development composed of industrial, commercial and residential buildings based in western Canada.
After launching 2007 with a simple identity, last year Serracan decided the time was right to rebrand with a more strategically-founded brand platform. We took the equity established by the original brand identity (namely the colour palette) and refreshed it as part of a new graphic platform which strongly emphasizes one of their key philosophies; the seamless integration and coordination of all stakeholders involved in a development project. This is symbolized by the linked rings which also form the initial ‘S’ of their name.
