The interior of this long-established liquor store in Vancouver’s West End, was looking tired. Navigation for customers was unhelpful or non-existent, and the interior lacked cohesion and atmosphere. An attempt was made to inject personality and theme by the use of vintage archive photographs of the West End beaches in the early 1900s; this formed the basis of a refresh of the space and implementation of a clear and confident wayfinding strategy. The new signage feels fully integrated into the fabric of the interior, and its form projects a strong sense of permanence. The hierarchy of message from entering the space, right to the product on the shelf, is unequivocal.
