Dan O’Leary


PerfectMind is a powerful cloud-based solution designed to help member-based organizations automate routine operations, manage facilities and memberships, and connect with their communities. Located in Burnaby, British Columbia, PerfectMind was created with a vision to reinvent the way organizations grow and support their members. Now powering cities, municipalities, school districts and organizations in education, health & wellness, and martial arts, the platform is used by more than 5,000 organizations worldwide.

As they grew, they realized their visual brand lacked structure, depth, and a more defined expression of their principles. They were also cognizant of the small amount of equity and recognition they’d built, so wanted to retain the core colour palette, and evolve those brand elements. We provided exactly the right amount of change they were looking for, adding a more recognizable symbol and related secondary graphic property. The expanded colour palette helps to add depth to communications and visual hierarchy.