Dan O’Leary

The Stationery Position

The Stationery Position is an online service providing custom greeting cards, annoucements and invitation stationery through a wide range of design templates. Customers add their own messages and images to create personalized versions, printed to order.

TSP required an identity to communicate a simple idea, is able to contain a relatively long name, and celebrates the concept of ‘real’ mail. The solution uses simple negative space to cleverly convey a pile of letters in an iconic and recognizable way. The Stationery Position forms the ‘address’ of the envelope, and can optionally work as a URL if required.