The West Coast Modern League exists to identify and advance understanding, appreciation, identification and meaningful preservation of significant post-war architecture of the North American west coast, with a special focus on Greater Vancouver. We will carry out this mandate through lectures, debates and media outreach, and the support of publications, competitions and other projects that encourage a stronger architectural culture. The WCML aspires to partner with municipalities, governments, educational institutions and like-minded professional and cultural organizations.
The task was to create a timeless identity for the organization which strongly represented Modernist architecture and the geographical focus of the west coast; the prominent expression of nature helps to anchor the location as well as referencing the blurred-line between inside and outside often found in the post-war architecture of the region and period.
Two proposed identity options are shown.
