Rocky Mountaineer is an internationally recognized tourism brand, offering luxury train experiences through the Canadian Rockies. Providing its guests with unapparelled service and unique access to breathtaking scenery.
At the beginning of a more extensive and longer-term brand identity review by Twice, Rocky Mountaineer had a very immediate need; to refresh their brochure on a very short timeline. Working only with existing photography assets and unable to change the content, I redesigned this interim brochure to provide a more cohesive and logical introduction to the brand experience.
As one of the only touchpoints for potential passengers in countries far from Western Canada, an important aspect of this interim redesign was to elevate the sense of the experience to reflect the cost of a typical journey.
Work completed at DDB Canada/Twice Brand
